3x3 VIENNA 2025
VIP EXPERIENCE
VIP EXPERIENCE
Designing a premium hospitality experience for one of the world’s leading 3x3 basketball events.
For the 3x3 Vienna 2025 tournament, I was responsible for the creative concept and visual design of the entire VIP Experience. The project focused on creating a premium environment that reflected the dynamic spirit of the event while offering guests a cohesive and high-quality brand experience.
From the overall layout and visual concept of the VIP area to every printed touchpoint, each element was carefully designed to create a seamless visitor journey. The project included VIP stadium branding, invitations, VIP tickets, menus, table sets, wristbands, lanyards, signage, and a wide range of supporting event materials.
By combining strategic event branding with functional design and close collaboration throughout production, the result was a consistent visual identity that elevated the hospitality experience and strengthened the overall perception of the 3x3 Vienna brand.
Client: 3x3 Vienna GmbH
Pictures: SHMDSGN / Stefan H. Mörtl
Work: Creative Direction, Event Branding, VIP Experience Design, Print Design & Production Support
Pictures: SHMDSGN / Stefan H. Mörtl
Work: Creative Direction, Event Branding, VIP Experience Design, Print Design & Production Support
